by admin on October 12, 2010
Social media is a very big channel for all industries to communicate with their customers. Recently Gap uploaded a new logo design, one it called “a more contemporary, modern expression.”, on the its Facebook page. However, the responses from the community was not thrilled and Gap decided to ask the users for new logo designs.
Today, Gap has announced on its Facebook page that they’re scrapping the new design and the original logo will be back. “We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight.”
Listening to the consumers is definitely a great move. With the new social media world, opinions are being gathered a lot easier and faster. With this new logo design attempt, Gap successful made some news in the online community, hence one great advertisement for the brand.
Google Wave
So you’re reading this blog, you like the internet. You’re looking around on the net. You’re checking your email every 3 minutes. In the meantime you’re checking out your friends’ Facebook photos and Twittering at the same time. On top of it, you are messaging your coworkers on IM about how your day’s going.
The online experience is changing so much. An interesting fact is that we’re still using pretty much the old fasion emails as the core of our life. More on the business side these days but you still send out emails to your friends for group gatherings just in case they don’t all have Facebook accounts and not all of them following you on Twitter, if they even know what Twitter is.
Google announced this new technology they’re developing at the Google I/O. The Google Wave.
It’s so cool of a tool that you really have to watch their demo to have the whole feel of how the future is ahead of us in the Internet world.
There are some features that we find really creative and interesing:
- Turning emails into message boards where everyone who is invited can see what each other is typing almost immediately
- Comments can be added to the existing waves easily and clearly
- A huge feature, the playback. You can go back to the original wave and playback what has been edited and commented.
- Very easy user interfaces. Drag and drop from desktop to browser (plug in required for this as it’s not standard browser feature, YET!)
- Easy photo sharing
- A lot of intergration with other Web 2.0 technology such as blogs and social networks
- Open to all developers to make their own gadget and take advantage of the cool features provided from Wave.
This is only part of all the cool feature list from Wave and it’s still in development. It’s coming out later this year. Finally something to look forward to in this tech industry.
Economy is down. It’s not hard to notice. Unemployment rate is at the all time high since who knows when. What if you’re the unlucky one who got laid off? Do you know where to start looking for your next job? When was the last time you looked for a job?
If you haven’t been out of the workforce for a while, here’s a tip for you: the world has changed a lot. With Web 2.0, there are a lot more ways to help you in getting your next job.
LinkedIn is famous for its professional online networking. People post their resumes and professional backgrounds to connect with each other. It also became a great platform for recruiters to look for talents. It recommends you people who you may want to network through experiences in the past. It makes reconnection to your long lost coworkers much easier and they can be a great help to open more doors for you in getting out of unemployment.
Facebook is also a great way for you to know more about the job market out there. CNNMoney.com has a Facebook page for people to share their thoughts and tips when they find a job. A lot of other job finding tips are also being shared among members of the group.
And who would’ve thought about getting a job through Twitter, with the 140 characters limit status updates. Here’s an article about how Jessica got her job on Twitter. It’s amazing how people can start connecting through all these channels and help each other out.
In this new world, all these new ways can help you get your job easier. But at the same time, you also need to do your homework and learn about all these ways to compete with others. With all these new channels, you can’t sit at home and use the old fashion way to get your job anymore. Online presence becomes more essential now. Get active on the Internet and first start by blogging about where you hear all these tips from.
